Each year, professional and college football fans eat billions of wings. Americans will eat around 1.45 billion wings the weekend of The Big Game alone. Keeping up with demand and using chicken wings and other bar food and drinks to maximize profits helps restaurants capitalize on the wings and beer phenomenon.
Bars and restaurants have captive audiences when crowds gather to watch the big game on an even bigger HD TV. People stay for hours, continuously ordering food and drinks that can generate revenue. Restaurants and sports pubs must have an effective game day menu that satisfies the appetites of the vast majority of sports fans. That means serving delicious wings, cold beer, and tasty cocktails.
Buffalos Don’t Have Wings!
Chicken wings and football go hand in hand. They are inextricably tied to just about every football game and have spread out to other sporting events. Even though there is some debate about where chicken wings first got tied to football, many believe they come from a place called the Anchor Bar in Buffalo, New York. After all, "wings" is often used as a slang term for “Buffalo wings.”
First introduced in 1964, this simple menu item used up excess chicken wings, which were inexpensive, and added a little heat and spice to keep customers warm and happy. However, Buffalo wings soon became a hit, and the dish started to be replicated outside of Buffalo and around the country. This led to skyrocketing popularity for Buffalo wings, and they continue to be a pillar of gameday menus to this day.
Buffalo wings can be coated in a variety of sauces and spices, leading to a myriad of flavors that suit just about everyone. There are even popular wing substitutes, such as cauliflower wings, that are perfect for vegetarians or vegans.
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Remember Those Other Important Game Day Snacks
It’s also important to invest in unique food choices like duck wings from Maple Leaf Farms or Clemens pork wings to offer a little something different to customers. But that doesn't mean leaving old favorites behind. With Foster Farms mini corndogs, Kraft Heinz white cheddar mac & cheese, Lowers sliced brisket and pulled pork, and Zapp's kettle potato chips, all the bases will be covered, and your restaurant or bar will score a winning touchdown with customers.
And remember to use the best commercial kitchen equipment, like Resfab fryers, to keep up with demand and keep customers coming back for more.
Profitable Beverage Solutions
Even though restaurants and bars tend to have narrow profit margins, beer and cocktails have very high-profit margins. Therefore, this is a unique opportunity for restaurant and bar owners to generate additional revenue. It is critical for all operations to have a quick way to craft large numbers of drinks. That way, the line at the bar does not become a bottleneck for revenue.
There are plenty of ways restaurants can maximize their game day profits with beer and cocktails, which often means having the best possible equipment to dispense those beverages. Consider Perlick commercial bar solutions, including high-volume cocktail stations that make high-volume cocktail creation easier without compromising quality.
Perlick beer systems are also great for enhancing profits. When beer is kept at the ideal temperature from the keg to the cup, foam is eliminated, preventing operators from pouring profits down the drain. Other Perlick bar and beverage solutions include refrigeration and underbar and back bar storage.
To learn more about any of these solutions, schedule a free assessment with a Total Source rep today. From the ingredients you are using to the equipment you chose to prepare them, we have got you covered from the back of the house to the bar.
